NEW YORK (AP)—All-Star Saturday night is heading to the big screen.
The event will be shown live in 3D to 80 digitally equipped theaters, the NBA and Turner Sports announced Wednesday. It’s the first fully marketed deal to deliver an NBA event to the public in live 3D.
All-Star Saturday, featuring events such as the slam dunk contest and 3-point shootout, will take place Feb. 14 in Phoenix and be televised by TNT. It will be distributed by Cinedigm Digital Cinema to as many as 160 screens in 35 states.
“The last few seasons we have embraced 3D HD as a new and innovative way to experience the excitement of our game and look forward to putting fans coast-to-coast in a courtside seat for All-Star Saturday Night,” Steve Hellmuth, the NBA’s executive vice president of operations and technology, said in a statement.
This will be the league’s fourth 3D HD event, but first shown nationwide.
The NBA showed the 2007 All-Star Saturday and the All-Star game in Las Vegas in 3D HD to an invitation-only gathering at the Mandalay Bay. It also held a viewing party for Cleveland fans on four 60-foot screens at Quicken Loans Arena during Game 2 of the ‘07 NBA finals, while the Mavericks showed a regular-season game at the Landmark Theater in Dallas last season.
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